1-Hour LIVE Online via Zoom
Instructor: Stacy Stube, Fashion Entrepreneur & Innovation Leader
Have a fashion business idea but aren't sure where to start?
This masterclass provides a practical introduction to the fashion industry and the fundamentals of launching a fashion venture.
Explore how the industry works across product development, sourcing, production, merchandising, marketing, sales, and operations—and how these functions come together to move a product from concept to customer.
How the fashion industry is structured
Product development from concept to market
Identifying your customer and market opportunity
Sourcing, production, manufacturing, and suppliers
Direct-to-consumer, wholesale, retail, and e-commerce
Pricing, sales, and basic profitability
Launch strategy and business planning
Industry resources, collaborators, and funding opportunities
Aspiring fashion entrepreneurs
Emerging designers
Creative professionals
Fashion students
Existing fashion founders
Anyone exploring a fashion-related business idea
No previous fashion or business experience required.
1 hour | Live online via Zoom | Q&A
Focused instruction, practical frameworks, and time for questions.
Students will receive a recording of the masterclass to revisit the material after the live session.
Every student will also receive the Fashion Business Manual as a practical reference to continue using after the masterclass.
Stacy Stube is a fashion entrepreneur, educator, and innovation leader with 20+ years of experience across luxury fashion, manufacturing, entrepreneurship, and creative enterprise.
She founded Elsa Fitzgerald, a fashion house in Bali, Indonesia, where she developed and pre-sold a collection to customers internationally.
Her industry experience includes Alexander McQueen, Burberry, Hugo Boss, Diane von Furstenberg, and Temperley London. She has also served as Director of the Ratcliffe Center for Creative Entrepreneurship at the Maryland Institute College of Art and Head of Innovation at Fashions Unlimited.
Stacy holds an MA in Fashion Entrepreneurship & Innovation from London College of Fashion, University of the Arts London, completed the New Creative Ventures Program at London Business School, and holds a master's degree in Nonprofit Management & Social Entrepreneurship.
Includes the live masterclass, recording, Fashion Business Manual, and Q&A.
1-Hour LIVE Online via Zoom
Instructor: Stacy Stube, Fashion Entrepreneur & Innovation Leader
Have a fashion business idea but aren't sure where to start?
This masterclass provides a practical introduction to the fashion industry and the fundamentals of launching a fashion venture.
Explore how the industry works across product development, sourcing, production, merchandising, marketing, sales, and operations—and how these functions come together to move a product from concept to customer.
How the fashion industry is structured
Product development from concept to market
Identifying your customer and market opportunity
Sourcing, production, manufacturing, and suppliers
Direct-to-consumer, wholesale, retail, and e-commerce
Pricing, sales, and basic profitability
Launch strategy and business planning
Industry resources, collaborators, and funding opportunities
Aspiring fashion entrepreneurs
Emerging designers
Creative professionals
Fashion students
Existing fashion founders
Anyone exploring a fashion-related business idea
No previous fashion or business experience required.
1 hour | Live online via Zoom | Q&A
Focused instruction, practical frameworks, and time for questions.
Students will receive a recording of the masterclass to revisit the material after the live session.
Every student will also receive the Fashion Business Manual as a practical reference to continue using after the masterclass.
Stacy Stube is a fashion entrepreneur, educator, and innovation leader with 20+ years of experience across luxury fashion, manufacturing, entrepreneurship, and creative enterprise.
She founded Elsa Fitzgerald, a fashion house in Bali, Indonesia, where she developed and pre-sold a collection to customers internationally.
Her industry experience includes Alexander McQueen, Burberry, Hugo Boss, Diane von Furstenberg, and Temperley London. She has also served as Director of the Ratcliffe Center for Creative Entrepreneurship at the Maryland Institute College of Art and Head of Innovation at Fashions Unlimited.
Stacy holds an MA in Fashion Entrepreneurship & Innovation from London College of Fashion, University of the Arts London, completed the New Creative Ventures Program at London Business School, and holds a master's degree in Nonprofit Management & Social Entrepreneurship.
Includes the live masterclass, recording, Fashion Business Manual, and Q&A.
