LIVE Online via Zoom or In Person
Instructor: Stacy Stube, Founder & Fashion Entrepreneur
Have a fashion business idea but aren't sure how to turn it into a viable venture?
This practical workshop provides an overview of how the fashion industry operates and what it takes to start, launch, and grow a fashion business.
You'll first learn how fashion companies function—from design and product development to production, merchandising, marketing, sales, and operations—and how these roles work together to bring products to market.
We'll then apply that knowledge to entrepreneurship: developing your product, defining your customer and market, identifying production and sales channels, creating a launch strategy, and building a foundation for growth.
How fashion companies and the industry are structured
Key roles and responsibilities across fashion businesses
How to develop a fashion product from concept to market
How to identify your customer and market opportunity
Production, sourcing, manufacturing, and supplier considerations
Routes to market, including direct-to-consumer, wholesale, retail, and e-commerce
Pricing, sales, and basic profitability considerations
How to create a launch strategy and business roadmap
Resources, collaborators, and funding opportunities for emerging ventures
Strategies for launching and growing your fashion business
Designed for aspiring fashion entrepreneurs, emerging designers, creative professionals, fashion students, and existing founders looking to strengthen their business strategy.
No previous business experience required.
Choose between:
LIVE Online via Zoom
Participate from anywhere and engage directly with the instructor.
In Person
Join us at the Baltimore Innovation Center for an interactive, in-person experience.
The workshop combines instructor-led education, practical frameworks, discussion, and Q&A to help you identify the next steps for your venture.
Stacy Stube is a fashion entrepreneur, educator, and innovation leader with 20+ years of experience across luxury fashion, manufacturing, entrepreneurship, and creative enterprise.
Stacy founded her fashion house, Elsa Fitzgerald, in Bali, Indonesia, where she developed and pre-sold a collection to customers around the world, giving her firsthand experience taking a fashion concept from development through commercialization and international sales.
Her industry experience includes Alexander McQueen, Burberry, Hugo Boss, Diane von Furstenberg, and Temperley London. She previously served as Director of the Ratcliffe Center for Creative Entrepreneurship at the Maryland Institute College of Art and Head of Innovation at Fashions Unlimited.
Stacy holds an MA in Fashion Entrepreneurship & Innovation from London College of Fashion, University of the Arts London, completed the New Creative Ventures Program at London Business School, and holds a master's degree in Nonprofit Management & Social Entrepreneurship.
Move beyond the idea and begin building the strategy, resources, and roadmap needed to bring your fashion business to market.
In-Person Location
Baltimore Innovation Center
1100 Wicomico Street, Suite 411
Baltimore, Maryland 21230
LIVE Online via Zoom or In Person
Instructor: Stacy Stube, Founder & Fashion Entrepreneur
Have a fashion business idea but aren't sure how to turn it into a viable venture?
This practical workshop provides an overview of how the fashion industry operates and what it takes to start, launch, and grow a fashion business.
You'll first learn how fashion companies function—from design and product development to production, merchandising, marketing, sales, and operations—and how these roles work together to bring products to market.
We'll then apply that knowledge to entrepreneurship: developing your product, defining your customer and market, identifying production and sales channels, creating a launch strategy, and building a foundation for growth.
How fashion companies and the industry are structured
Key roles and responsibilities across fashion businesses
How to develop a fashion product from concept to market
How to identify your customer and market opportunity
Production, sourcing, manufacturing, and supplier considerations
Routes to market, including direct-to-consumer, wholesale, retail, and e-commerce
Pricing, sales, and basic profitability considerations
How to create a launch strategy and business roadmap
Resources, collaborators, and funding opportunities for emerging ventures
Strategies for launching and growing your fashion business
Designed for aspiring fashion entrepreneurs, emerging designers, creative professionals, fashion students, and existing founders looking to strengthen their business strategy.
No previous business experience required.
Choose between:
LIVE Online via Zoom
Participate from anywhere and engage directly with the instructor.
In Person
Join us at the Baltimore Innovation Center for an interactive, in-person experience.
The workshop combines instructor-led education, practical frameworks, discussion, and Q&A to help you identify the next steps for your venture.
Stacy Stube is a fashion entrepreneur, educator, and innovation leader with 20+ years of experience across luxury fashion, manufacturing, entrepreneurship, and creative enterprise.
Stacy founded her fashion house, Elsa Fitzgerald, in Bali, Indonesia, where she developed and pre-sold a collection to customers around the world, giving her firsthand experience taking a fashion concept from development through commercialization and international sales.
Her industry experience includes Alexander McQueen, Burberry, Hugo Boss, Diane von Furstenberg, and Temperley London. She previously served as Director of the Ratcliffe Center for Creative Entrepreneurship at the Maryland Institute College of Art and Head of Innovation at Fashions Unlimited.
Stacy holds an MA in Fashion Entrepreneurship & Innovation from London College of Fashion, University of the Arts London, completed the New Creative Ventures Program at London Business School, and holds a master's degree in Nonprofit Management & Social Entrepreneurship.
Move beyond the idea and begin building the strategy, resources, and roadmap needed to bring your fashion business to market.
In-Person Location
Baltimore Innovation Center
1100 Wicomico Street, Suite 411
Baltimore, Maryland 21230
